Renew or rebuild
If you already have a site with a solid base, good content and some Google visibility, you usually renew it. If the setup can’t be saved, the brand has changed or there is no site yet, you rebuild. A short inspection of the site decides which.
Timelines I work with
| Work | Typical time | What it covers |
|---|---|---|
| Refresh | 5 to 7 business days | Speed, updates and security, mobile fixes |
| Revamp | 3 to 4 weeks | Homepage and templates, cart and checkout, SEO, analytics |
| Restore | 6 to 8 weeks | Brand refresh, every page, copywriting, testing |
| New site from scratch | 6 to 10 weeks | Strategy, design, build, content, technical SEO |
These are the ranges published at siteupwell, my studio. A simple store with 20 to 30 products can be at the quicker end. A large catalogue with many variations takes longer, mostly because of product data, not design.
What it costs
At siteupwell the published starting prices are about $790 for a refresh, $2,490 for a revamp, $5,900 for a full restore and $6,900 for a rebuild from scratch. Care after launch starts at $149 a month. These are starting points. The final scope is confirmed in writing after the inspection, and for clients in Turkey quotes are in Turkish lira.
Domain and hosting
I don’t quote one price here, because it changes with the site.
- Domain. A yearly fee that depends on the extension and the registrar.
- Hosting on Shopify. Included in your plan, along with the SSL certificate.
- Hosting on WordPress. Your choice. I run my sites on my own server, and what a site costs to host depends on its size, traffic and how many sites share the server.
Look at the total over two or three years, not the monthly figure. Include apps or plugins, payment fees and the time it takes to maintain the site.
Payments matter for Turkey
Shopify Payments is open only in supported countries, and per siteupwell’s guide Turkey isn’t on the list as of October 2026. Without it Shopify adds a transaction fee per order, so include that in your margin. Check the current list before deciding.
What to ask any developer
- What exactly is in the quote, and what is extra?
- Will the work happen on a staging copy until I approve it?
- How many revisions do I get?
- What happens if something breaks after launch?
- Who looks after updates and backups?
Try this first
Write down your product count, the platform you prefer and how soon you need the site. That alone makes any quote easier to compare. For platform choice see Shopify, WordPress or Etsy.
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Rules, numbers and dates change often. This page reflects the sources below as checked on Nov 10, 2026. Confirm current figures with the official source before you act.