Measure Etsy first
Before you build anything, put numbers on what Etsy does for you.
- Where visitors come from. Etsy Stats shows how shoppers find you. If most visits come from Etsy search, your own store will start with far fewer visitors.
- What an order costs. Download your monthly statements as CSV and add up listing, transaction, payment and ad fees for the year. Divide by your number of orders. The fees guide shows the pieces.
- What sells best. Your sold-order history is a CSV too. Those products go on the new store first.
Keep Etsy running
A new store won’t replace Etsy on day one. Run both for a while. If the same product sells in both places, manage stock in one place or you’ll sell an item twice. If you make one-of-a-kind pieces, decide which channel each piece goes on.
Make the name and address yours
Your Etsy shop address lives inside Etsy. Get a domain that carries your brand name, and use the same name on your social accounts. Keep your logo and photo style the same on both channels so past customers recognise you.
Set up the foundations
- Payments. Shopify Payments is only open to businesses in supported countries. Per siteupwell’s guide, Turkey isn’t on that list as of October 2026. Without it you use another provider and Shopify adds a transaction fee per order. Check the current list before you plan.
- Shipping. Set up zones and rates. Your Etsy shipping profile is a good start. For orders abroad, decide how you handle duties. The Turkey shipping guide helps with the carrier side.
- Tax. On Etsy, the marketplace collects sales tax on many US orders. On your own store, tax is your job. Talk to your accountant before launch.
- Policies. Returns, privacy, shipping and terms. Keep them short and clear.
Move your products
Etsy lets you download your active listings as a CSV under Shop Manager, Settings, Options, Download Data. Shopify’s free Store Migration app can import that file as it is. A few things to know:
- The file has active listings only. Sold-out or expired ones have to be renewed on Etsy first, and renewals cost a listing fee.
- Renewing a listing with variations sets each option’s quantity to 1, so check stock after the import.
- Listings with 101 or more variation combinations import without variants.
- Keep your Etsy listings live until the import finishes, because images are pulled from public URLs.
After the import, check every product for price, images, variants and stock. This is also a good moment to rewrite descriptions for your own store instead of pasting the Etsy text.
Rebuild trust
On Etsy buyers trust the marketplace first. On your store they have to trust you. Add reviews, clear shipping and return information, an easy contact page and an About page with your story and photos of your work.
Reach customers within Etsy’s rules
This step needs the most care.
- You can’t add Etsy buyers to a mailing list or use them for marketing without their consent.
- You can’t steer Etsy buyers to buy outside Etsy, for example with a QR code. A discount for buying elsewhere counts as steering too. More in the off-platform rules post.
So build an audience that’s yours: Instagram, Pinterest, a newsletter sign-up on your site, new pieces shown to subscribers first.
Bring your own visitors
Etsy brings buyers. On your store, that’s your job. In the first months I focus on three things: Google (sync your products and submit your sitemap), social media with links pointing to your store, and email through a sign-up form. Be careful with apps. Each one can add code and slow the store down.
Test, then announce
Place a full test order before you open. Test a refund and a cancellation too, read every notification email, and try the whole path on a phone. Then take the store out of private mode.
Where to start
This week, only measure: Etsy’s share of your visits, your cost per order, your best sellers. Open with those best sellers and add the rest step by step. If you want help, the E-commerce Package includes a Shopify or WordPress store with your Etsy products added. My studio siteupwell also runs a free inspection on existing sites.
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Rules, numbers and dates change often. This page reflects the sources below as checked on Nov 10, 2026. Confirm current figures with the official source before you act.