Hakan Caba
Profile
I'm an e-commerce specialist and AI automation builder. I manage the Amazon, Etsy and Shopify sales channels of a California-based company, and I help Etsy sellers grow through shop management, search optimization, ads and faster customer service. I build AI agents and Etsy-focused micro-SaaS tools, like Sellereply, and bring them into real business workflows.
Apps & Skills
- AI Agents & Automation
- Etsy Micro-SaaS Tools
- Etsy Shop Management & Ads
- Amazon
- Shopify
- Sales Management
- WordPress
- SEO & AI Search (GEO)
- Product Visuals & Listing Content
Projects Done
350
Years of Experience
12+
Worldwide Clients
25
What I Do
01/
Multichannel E‑commerce
I run day-to-day sales operations across Amazon, Etsy, Shopify and WordPress-based stores: listings, pricing, inventory, orders and customer messages, kept consistent on every channel.
02/
Operations & Logistics
From order to doorstep: shipment tracking, warehouse coordination, packing standards and clear daily communication with the warehouse team, with repetitive steps automated wherever possible.
03/
AI Agents & Automation
I build AI agents and assistants for real e-commerce work: listing generation, shipping and order alerts, customer service drafts and internal tools that answer staff questions instantly.
04/
Web & Organic Growth
AI-powered websites on WordPress and custom code, built for search engines and AI assistants alike, then grown through SEO, organic marketing and social media.
05/
Visual Creation
Product photography, image editing and AI-based visual generation for listings, ads and social media. I also paint in oil, and years of gaming keep my eye sharp for color, composition and digital worlds.
Recent Works
Selected projects: Etsy shops built and managed from scratch, a tool I made for sellers, AI workflows for e-commerce operations, websites built to be found, and visual content for product brands.
Etsy Shop Built From Scratch
Set up from zero and managed daily. Personalized products and art.
Sellereply: Etsy Replies, Drafted
My Chrome extension for Etsy sellers. It drafts replies, you review and send.
AI Workflows for E-commerce Operations
Late-order alerts, reply drafts and internal assistants, with a person approving.
Websites Built to Be Found
WordPress and custom sites with clean structure and AI-search-ready data.
Art, Visuals & Social Content
Oil painting, digital art, product visuals and social media content.
Insights
Etsy Shop Growth & Consulting
Proof, Not Promises.
I manage and grow Etsy shops end to end: listings, search, pricing, photos and customer service. The shop in the screenshots below earned $129.2K from 1,647 orders in 2025, and in the last 30 days it made $41.0K from 348 orders (revenue up 311% year over year), with a 4.9-star average across 731 reviews.
Etsy Search & Listing SEO
Be Found Where Buyers Look.
Titles, tags, attributes, photos and descriptions built for the way Etsy search now reads a whole listing. In this shop, 70% of visits come from Etsy's own surfaces, led by the Etsy app and pages, Etsy Search and Etsy marketing, with direct, social and ad traffic on top. Listings are also prepared for Google and AI shopping assistants.
Etsy Ads & High ROAS
Ad Spend That Pays Back.
Etsy Ads managed for profit, not just clicks. In the last 30 days the shop made $25,804.87 in ad revenue on $2,745.27 of spend, a 9.4 ROAS. So far this year it is $111,214 on $24,509.15 (4.54 ROAS), with ad views up 299% on the previous period.
AI Automation & Sellereply
Built by a Seller, for Sellers.
I build AI agents and micro-SaaS tools for the daily Etsy grind. Sellereply is my Chrome extension that drafts replies to buyer messages from your own shop information, in the buyer's language. You review every draft, and nothing is sent automatically.
Revenue, 2025
$129.2K
Orders, 2025
1,647
Etsy Ads ROAS
9.4
731 Reviews
4.9 ★
Sellereply: Etsy Message Replies, Drafted for You
I built Sellereply because answering buyer messages is one of the most repetitive parts of running an Etsy shop, and fast replies affect your shop's standing. It reads the conversation and order context, writes a draft in the buyer's language, flags messages that break Etsy's rules, and leaves the final send to you.
Try Sellereply
Prof. Dr. Pinar Borman
President of the Board of Directors, Turkish Lymphedema and Lipedema AssociationI've been working with Hakan for years on our association's website and social media, and I'm very satisfied with his work. He is reliable, professional, and highly recommended.
Prof. Dr. Fitnat Dincer
President of Turkish Medical Rehabilitation SocietyHakan Caba has been a great support to our association since its establishment, especially in website and visual design. His reliability and professionalism have been with us for years. We highly recommend him!
Ozan Okten
Etsy Store Owner / 3d ArtistHakan's expertise has significantly boosted our Etsy shop. He created compelling listings, improved our SEO, and expertly managed the technical aspects. His insights into Etsy's algorithm and marketing strategies have truly been a game-changer.
Blog Posts
Practical guides on Etsy search, ads and customer service, AI automation for small businesses, and getting found by AI assistants. Each one starts with a real problem and ends with steps you can use.
