Hakan Caba

Profile

I'm an e-commerce specialist and AI automation builder. I manage the Amazon, Etsy and Shopify sales channels of a US-based company, and I help Etsy sellers grow through shop management, search optimization, ads and faster customer service. I co-founded siteupwell, a studio that renovates WordPress and Shopify sites and builds new ones from scratch. I also build AI agents and small Etsy tools, including Sellereply, and bring them into real business workflows.

Apps & Skills

AI Agents & Automation
Etsy Micro-SaaS Tools
Etsy Shop Management & Ads
Amazon
Shopify
Sales Management
WordPress
SEO & AI Search (GEO)
Product Visuals & Listing Content

Projects Done

350

Years of Experience

12+

Worldwide Clients

25

Connect

Projects Done

350

Years of Experience

12+

Worldwide Clients

25

Services

What I Do

01/

Multichannel E‑commerce

I run day-to-day sales operations across Amazon, Etsy, Shopify and WordPress-based stores: listings, pricing, inventory, orders and customer messages, kept consistent on every channel.

02/

Operations & Logistics

From order to doorstep: shipment tracking, warehouse coordination, packing standards and clear daily communication with the warehouse team, with repetitive steps automated wherever possible.

03/

AI Agents & Automation

I build AI agents and assistants for real e-commerce work: listing generation, shipping and order alerts, customer service drafts and internal tools that answer staff questions instantly.

04/

Web & Organic Growth

AI-powered websites on WordPress and custom code, built for search engines and AI assistants alike, then grown through SEO, organic marketing and social media.

05/

Visual Creation

Product photography, image editing and AI-based visual generation for listings, ads and social media. I also paint in oil, and years of gaming keep my eye sharp for color, composition and digital worlds.

Looking for help with any of this? Share your project and I will reply with a quote.

Etsy management and audit services: how it works

Packages

Ways to Work Together

Three levels of support for Etsy sellers and growing online stores. Each package is scoped to your shop and catalog size. Starting prices are shown below; tell me about your project and I will reply with a clear, written quote.

01/

1-month engagement

Etsy Consulting: Essential

A focused month to fix the basics and set up the tools that save you time every day.

Shop audit and a prioritized action list
Practical advice to grow your Etsy business
Listing helper AI setup (titles, tags, descriptions)
Shipping cost calculation system setup
Ready-reply and auto-reply message system setup
Review of your general Etsy settings
Social media traffic guidance
Product photo and video guidance

Starting at $500Get a quote

02/

Etsy + your own website

E‑commerce Package

Everything in Essential, plus your own online store as a backup for your Etsy shop.

Everything in Etsy Consulting: Essential
Shopify or WordPress store, built to match your brand
All your Etsy products added to the new store
Domain, hosting and payment setup guidance
Shipping, returns and privacy pages
Mobile-friendly design and basic SEO
A second sales channel that you own

Starting at $1,000Get a quote

03/

For shops ready to scale

Complete Growth Package

Search visibility, operations and marketing in one plan, for shops that are growing faster than their systems.

Everything in the E-commerce Package
SEO and GEO (AI search) work on category and product pages, on Etsy and your website
Product data that Google and AI assistants can read: structured data, feeds, Merchant Center
Simpler shipping: rate tables, label workflow, carrier and packaging choices
Stock management across channels, so Etsy and your store stay in sync
A plan for high order volume: templates, batching and fulfilment options for busy seasons
Marketing plan with Etsy Ads, Google and Meta tracking
Social media plan and content direction
Automations that cut repetitive work
Monthly progress review and next steps

Starting at $2,000Get a quote

Not sure which one fits? Share your project and I will recommend the right scope.

Portfolio

Recent Works

Selected projects: Etsy shops built and managed from scratch, a tool I made for sellers, AI workflows for e-commerce operations, websites built to be found, and visual content for product brands.

Etsy Shop Built From Scratch

Set up from zero and managed daily. Personalized products and art.

AI workflow from order data to alert, AI draft and human approval

AI Workflows for E-commerce Operations

Late-order alerts, reply drafts and internal assistants, with a person approving.

Website illustration with a search magnifier

Websites Built to Be Found

WordPress and custom sites with clean structure and AI-search-ready data.

Grid of art, visual and social content tiles

Art, Visuals & Social Content

Oil painting, digital art, product visuals and social media content.

Sellereply, a Chrome extension that drafts Etsy buyer replies

Sellereply: Etsy Replies, Drafted

My Chrome extension for Etsy sellers. It drafts replies, you review and send.

Since 2010

Insights

Etsy Growth, Search & Ads

Proof, Not Promises.

I manage Etsy shops end to end: listings, search and ads. The shop below earned $129.2K from 1,647 orders in 2025, made a 9.4 ROAS on Etsy Ads over the last 30 days and holds 4.9 stars from 731 reviews.

Revenue, 2025

$129.2K

Orders, 2025

1,647

Etsy Ads ROAS

9.4

731 Reviews

4.9 ★

siteupwell: Websites for Etsy Sellers and Small Brands

My own web studio. We renovate WordPress and Shopify sites and build new ones from scratch. The inspection is free: 48 checks, report in 2 business days.

Visit siteupwell.com

Have an Etsy or automation project?

I take on Etsy shop management and reviews, listing SEO, Etsy Ads and AI automation. Share your project and I will get back to you with a quote.

Share Your Project

Prof. Dr. Pinar Borman

President of the Board of Directors, Turkish Lymphedema and Lipedema Association

I've been working with Hakan for years on our association's website and social media, and I'm very satisfied with his work. He is reliable, professional, and highly recommended.

Prof. Dr. Fitnat Dincer

President of Turkish Medical Rehabilitation Society

Hakan Caba has been a great support to our association since its establishment, especially in website and visual design. His reliability and professionalism have been with us for years. We highly recommend him!

Ozan Okten

Etsy Store Owner / 3d Artist

Hakan's expertise has significantly boosted our Etsy shop. He created compelling listings, improved our SEO, and expertly managed the technical aspects. His insights into Etsy's algorithm and marketing strategies have truly been a game-changer.

Journal

Blog Posts

Practical guides on Etsy search, ads and customer service, AI automation for small businesses, and getting found by AI assistants. Each one starts with a real problem and ends with steps you can use.