What "free listings" means
Eligible products can appear on Google surfaces with no cost per click. There is no promise that they will show or sell. It isn’t the same as paying for Google Ads.
The six steps
- Check your store. It should be open, able to take payments, and have contact, returns and terms pages people can find.
- Install the Google and YouTube channel from Shopify and connect the right Google account.
- Create or connect Merchant Center. Check that your website address is verified and claimed.
- Fill in the details for your target country, language, currency, shipping and returns.
- Turn on your products in the channel and let them sync.
- Fix problems. Don’t stop at "app installed". Open the issues list in Merchant Center and clear it.
Product details that matter
- Title, description, image, price, stock, link and variants should be complete and match your site.
- Handmade items often have no barcode (GTIN). Don’t invent one just to fill the box.
- For the US and for Europe, check language, currency, shipping and tax display separately. One country setting isn’t all of Europe.
- Digital goods and services aren’t always accepted like physical products. Some content types aren’t allowed in Shopping at all.
Where I would start
Pick ten products, make sure each has a good photo, a full description and the right price, then run the steps above for those ten first.
The E-commerce Package can include this setup.
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Rules, numbers and dates change often. This page reflects the sources below as checked on Nov 9, 2026. Confirm current figures with the official source before you act.