First, decide what it’s for
The site is for the visitors you bring yourself, from Google, Instagram, Pinterest or ads. It isn’t a place to send Etsy buyers to order, because Etsy’s rules don’t allow that. Read what the rules say first.
The eight steps
- Domain. Pick a short name that matches your shop or brand and is easy to say out loud.
- Platform. Shopify is quick to set up and handles checkout for you. WordPress gives more control and takes more care. The platform guide compares them.
- Hosting. Shopify includes it. With WordPress you choose a host that’s fast and reliable.
- Product pages. Add your products with clear photos, sizes, materials and your own descriptions. Write them fresh instead of pasting your Etsy text word for word.
- Payments and shipping. Set up the payment methods your buyers expect and the same shipping and delivery times you promise on Etsy.
- Policy pages. Add shipping, returns and privacy pages. Requirements depend on where you sell and where you’re based. If you’re in Turkey, ask your accountant what applies to you, including registration and distance-sales rules.
- Mobile and speed. Open the site on a phone. Compress images and keep pages light.
- Basic SEO. Give each page a unique title and description, and use real words buyers search for.
Common mistakes
- Launching with no plan for traffic. A site doesn’t bring visitors by itself.
- Skipping the policy pages.
- Using different prices or delivery times than your Etsy listings.
- Waiting for it to be perfect. Start with your best 10 products.
If you would like the whole thing built for you, the E-commerce Package covers the store, your Etsy products and the basic setup.
Try this first
- Pick a platform and a domain name.
- List your 10 best products with photos and sizes.
- Write down where your first visitors will come from.
Keep reading
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Rules, numbers and dates change often. This page reflects the sources below as checked on Nov 10, 2026. Confirm current figures with the official source before you act.