Start with how you work
Before comparing prices, answer these:
- Do you sell physical items, digital files or both?
- Do you offer personalization?
- Will you sell on other channels as well, and do you need stock to stay in sync?
- Who will look after the site every month?
- Do you need to keep your email sign-ups, shipping rules and tax settings simple?
Plans and prices (US, USD, checked Nov 9, 2026)
| Platform | List prices | Good to know |
|---|---|---|
| Shopify | Basic, Grow, Advanced: $29, $79, $299 a month billed yearly. $39, $105, $399 billed monthly. | Unlimited products. Hosting included. |
| WordPress with WooCommerce | Core software $0. Hosting about $25 to $350 a month (provider's estimate). Extensions $29 to $299 a year. | Flexible. You or your developer handle hosting, updates and backups. |
| Squarespace | Basic, Core, Plus, Advanced: $19, $29, $49, $99 a month billed yearly. $25, $39, $65, $139 billed monthly. | Unlimited products. Basic adds a 2% transaction fee. Core and up has none. |
| Wix | Light, Core, Business, Elite: $17, $29, $39, $159 a month billed yearly. Selling starts at Core. | Up to 50,000 products and 1,000 variants per product. |
| BigCommerce | Core, Growth, Scale: $29, $79, $299 a month billed yearly. $39, $105, $399 billed monthly. | Plans have yearly sales limits (about $30,000 on Core, $100,000 on Growth). Pricing changed June 1, 2026. |
I couldn't confirm Wix's monthly-billing prices for the US. The yearly figures above are the monthly equivalent when you pay for the year up front.
Payments cost money on every platform
A subscription isn't the whole price. Card processing is separate everywhere. A few examples: Shopify's fees for third-party payment providers depend on your plan, and using Shopify Payments can remove those. Squarespace Basic adds 2% on top of processing for physical goods. WooCommerce takes no platform cut, but your payment provider still charges its own fees. BigCommerce's 2026 payment fees depend on which provider you use. Always read the current fee page for the plan you'd actually buy.
Which one to consider when
- Shopify. Worth a look if running the store is your main job and you want less technical upkeep. Check apps and checkout limits.
- WooCommerce. Worth a look if you want a lot of control over content and rules, and someone can look after hosting and backups.
- Squarespace. Worth a look if your site is mostly about design and portfolio, with a simpler shop. Test shipping and digital downloads first.
- Wix. Worth a look if you also need bookings or a business site with a small store. Check product options and how you'd move away later.
- BigCommerce. Worth a look when operations and integrations drive the decision. Work out how plan limits and fees change as you grow.
That's my opinion, not a ranking. I haven't found a study showing that one platform sells more than another.
Moving products from Etsy
Shopify has an official Etsy migration guide, WooCommerce documents a CSV import from Etsy, and Squarespace documents an Etsy review import. I couldn't confirm a built-in, complete Etsy import for Wix or BigCommerce. Having an import tool doesn't mean everything moves. Products, images, variants, reviews and orders can each behave differently. Before you commit, import a small sample of your real catalog and write down what breaks.
What to do next
- Answer the five questions above on one page.
- Pick two platforms and test a 10-product sample on each.
- Compare the total yearly cost with payment fees and the apps you'd need.
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Rules, numbers and dates change often. This page reflects the sources below as checked on Nov 9, 2026. Confirm current figures with the official source before you act.