Three things people call "the Etsy integration"
- A Pin that links to your Etsy listing. You can send people to a product page. This always works.
- Product Rich Pins. Pinterest says that for products hosted on Etsy, sellers don’t need to add metadata code themselves. Price and availability can show, subject to stock and merchant rules.
- Claiming your domain on Pinterest. This needs control of the domain and its source code. Pinterest states that most shops on marketplaces like Etsy can’t be verified this way. Your own website domain is a different case and can be claimed.
So "connect Etsy to Pinterest" isn’t one thing. It’s a few separate features, and the third one isn’t available for a standard Etsy shop.
How much of your sales come from Pinterest?
I couldn’t find a reliable, current figure that splits Etsy sales by country for the US and Europe and credits Pinterest. A Pinterest user count or Etsy's total sales can’t give you that number either. Be careful with any post that quotes a neat percentage.
One official case does exist. Pinterest published an Etsy US campaign in which a six-week test in 2021 reported a 4.5% sales lift and a 12 times higher incremental return on ad spend, comparing people who saw Pinterest ads with people who didn’t. That’s Pinterest's own marketing case study. It doesn’t say 4.5% of Etsy's sales come from Pinterest, it doesn’t mean a ROAS of 12, and it isn’t a 2026 European result.
Visits aren’t sales
Sellers on r/EtsySellers describe very mixed results. One said around 9% of their shop visits came from Pinterest in April 2025, which is a share of visits, not of sales. Another reported thousands of views on Pinterest and only a couple of visits on the Etsy side in January 2026, though the exact metrics aren’t clear. A third described the daily Pin routine as a heavy time cost in March 2026. These are personal accounts. They show that a Pin being seen isn’t the same as a visit, and a visit isn’t the same as an order.
How to measure it
In Etsy go to Shop Manager, Stats, and look at the social media sources for Pinterest. That category can include personal shares, organic shares and some Offsite Ads sources, so don’t count all of it as your free Pins.
The chain I would track is: Pin impression, outbound click, Etsy visit, an order you can trace, contribution after ads and costs. Not every tool shows every step, so expect gaps. For your own website, add UTM tags to the links so you can see the source.
Preparing a Pin
| Part | What to do |
|---|---|
| Image | Pinterest recommends a 2:3 ratio such as 1000 x 1500 px for standard ads. It’s a handy starting point for organic Pins too, not a rule for every format. |
| Title | Up to 100 characters. |
| Description | Up to 800 characters. Older guides say 500. |
| Link | The real listing page, matching what the Pin shows. |
| Alt text | Describe the image for accessibility. Don’t stuff keywords. |
How many Pins a day? I couldn’t verify an ideal number for Etsy shops. A reasonable test is one original Pin a day for 30 days, if you can keep it up, and compare which product angles do better. That’s a suggestion, not a promise of results.
A made-up example for a US listing: title "Personalized Birth Flower Necklace", description with the material, the personalization, the gift use and delivery info, and a link to that exact product. For a UK audience you might test "personalised". These are sample texts, not checked keywords.
Share & Save
When someone buys through a link you share, Etsy can give back part of the fees on that order. The standard program refunds 4% on eligible orders with a 30-day attribution window and last-link rules. If the last visit came through Offsite Ads, the order may not qualify.
There is also a holiday promotion from October 20, 2026 to January 4, 2027 that pays 6.5% on eligible transactions. You need an invitation, to be in the program and to meet the click and order conditions. The 6.5% replaces the 4% for that period. It doesn’t add on top, and it doesn’t remove all Etsy fees.
Keep within Etsy's rules
Bringing buyers to Etsy from Pinterest is fine. Using Pinterest to move an Etsy order to your own site isn’t. Read the off-platform rules post before you link anywhere else.
A simple first step
- Check your Pinterest numbers in Etsy Stats for the last 90 days.
- Pick two products and make three Pins for each, with different lifestyle images.
- Run it for 30 days and compare outbound clicks and orders.
Social media direction is covered in the Etsy Consulting: Essential package if you want a hand with it.
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Rules, numbers and dates change often. This page reflects the sources below as checked on Nov 9, 2026. Confirm current figures with the official source before you act.