The two shops side by side
Numbers come from Etsy Shop Stats on Nov 9, 2026. The last day of the range is incomplete, which is why the line charts fall at the end. “YoY” compares with the same dates in 2025.
| Last 30 days | Textile shop | Small art shop |
|---|---|---|
| Visits | 11.9K (+78.5% YoY) | 788 (+103.1% YoY) |
| Conversion rate | 4% (+20.3% YoY) | 2.8% (+35.4% YoY) |
| Orders | 479 (+114.8% YoY) | About 22 (revenue divided by average order value) |
| Average order value | About $74 (revenue divided by orders) | $68.82 (+34.9% YoY) |
| Revenue | $35,561.04 (+120.2% YoY) | $1,514.05 (+270.9% YoY) |
The textile shop has about 15 times the visits and 23 times the revenue. Its conversion rate is higher, but not 15 times higher, so the main difference is how many people see the listings, not how many of them buy.
Where the textile shop’s visits come from
| Source | Last 30 days | All time (Feb 2025 to Nov 2026) |
|---|---|---|
| Etsy app and pages | 6,405 (+96%) | 53.7K |
| Etsy Search | 1,544 (+151%) | 10.8K |
| Etsy marketing and SEO | 1,367 (+236%) | 7,914 |
| Direct and referral | 1,011 (+11%) | 10.9K |
| Social media | 236 (+247%) | 959 |
| Etsy Ads | 901 (down 36%) | 16.3K |
| Share of visits from Etsy | 78% | 71% |
Most visits come from inside Etsy. Social media is a small slice of visits, but it grew fastest, which shows that it’s worth tracking even when the totals are small. Over the shop’s whole life, 102.0K visits turned into 4,713 orders, a 4.6% conversion rate and $372,093 in revenue.
Etsy Ads: reading ROAS
| Last 30 days | Jan to Nov 2026 | |
|---|---|---|
| Ad views | 131.9K | 1.2M |
| Clicks | 2,546 | 24.4K |
| Orders | 161 | 1,464 |
| Revenue from ads | $13,088.27 | $124,280.25 |
| Spend | $2,699.43 | $27,185.97 |
| ROAS | 4.85 | 4.57 |
ROAS is revenue divided by ad spend: $13,088.27 ÷ $2,699.43 = 4.85. It isn’t profit. Product cost, shipping, Etsy fees and any Offsite Ads charge still come out of that revenue. See the fee breakdowns for what a typical order keeps.
Shopper stats worth reading
- 1,028 favorites and 210 new shop follows in 30 days (700 followers overall).
- 76 reviews in the period, with a 5-star average.
- 32 repeat buyers.
- 401 cities reached in 2 countries.
- 348 abandoned carts worth $21,104 in potential revenue.
The abandoned cart number is the one to act on: those buyers already chose a product. Check shipping total, delivery time and what the listing shows before you reach for a discount.
What the small art shop shows
Its traffic doubled and its revenue rose 271%, but the daily charts are jagged: many days with no order, a few with one. At around 26 visits a day, one or two orders change the conversion rate sharply, so read small shops by the month, not by the day.
How to read your own stats
- Use the same date range and compare with the previous year, as in the tables above.
- Start with visits, then conversion, then average order value. Each one points to a different fix.
- Split traffic by source and note which source is growing, not only which is largest.
- Judge ads by ROAS and by profit after costs.
Want a second pair of eyes on your numbers? Start with the 60-minute audit checklist.
If you want this kind of reporting and a plan built around it, you can look at the Complete Growth Package.
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Rules, numbers and dates change often. This page reflects the sources below as checked on Nov 9, 2026. Confirm current figures with the official source before you act.